WHAT WE DID:
Glass House started the project in 2018 by investing in our neighbors. We created contracts with four residents– a renter, homeowner, youth, and business owner.
Each had to distribute surveys that asked:
- What are you proud of in yourself?
- What are you proud of in your neighborhood?
We gathered close to 40 surveys. Once that was complete, we compiled all the responses and asked the contracted residents to provide 4-5 photos of the places they felt most proud of. That was compiled into a document to help guide the artistic direction of the Glass Farm Neighborhood brand identity. The graphic designer and copywriter came up with four brand concepts. Residents voted on the winning design at our annual Glass Street LIVE block party.
We gave out banners and yard signs at the neighborhood Christmas party, and partnered with Habitat for Humanity’s Neighborhood Revitalization Program to help with installation. Now the banners and signs can be seen around Glass Farm, adding to the sense of pride our neighbors feel about the place they call home.